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Onboarding - PokerBaazi​

PokerBaazi: What is it?

Poker, Reimagined with PokerBaazi

PokerBaazi is a premier online poker platform in India that offers a range of poker games for players of all levels. It combines the excitement of competitive poker with an intuitive user interface, allowing amateur and seasoned players to enhance their skills, participate in tournaments, and enjoy a secure gaming experience. With a focus on user experience and player engagement, PokerBaazi stands out by providing seamless navigation, robust security features, and a strong community of poker enthusiasts.

PokerBaazi is your go-to destination for mastering the art of poker, competing with the best, and winning big! 🏆

How does PokerBaazi create the Ultimate Poker Experience? 🤔

PokerBaazi excels in various areas, but its core strengths lie in its user-centric design, diverse game offerings, and secure platform. Together, these elements create an unmatched online poker experience that keeps players returning.

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User-Centric Design

PokerBaazi understands that the user interface is key to a seamless gaming experience. From intuitive navigation to a clutter-free layout, the platform ensures players can easily find and engage in their preferred poker games. The use of bold visuals and easy-to-access menus contributes to a smooth, engaging user journey, allowing players to focus on the game rather than struggling with the platform.

Diverse Game Offerings

PokerBaazi offers a wide range of poker variations, catering to all player levels. Whether you are a beginner looking to learn the basics or an experienced player aiming for high-stakes tournaments, PokerBaazi has something for everyone. This diversity not only attracts a wide user base but also promotes continuous engagement through various game modes and regular updates.

Competition: Navigating the Online Poker Landscape

PokerBaazi operates in a competitive space alongside platforms like Adda52, Spartan Poker, and MPL Poker. Each of these platforms has carved out a niche by offering unique features and experiences.

What Sets PokerBaazi Apart?

1. Focus on Education: PokerBaazi offers a variety of resources aimed at improving player skills, such as tutorials, strategy guides, and expert blogs. This focus on education helps differentiate PokerBaazi as a platform that not only entertains but also empowers its players.
2. Community Building: With initiatives like PokerBaazi Premier League (PPL) and community tournaments, PokerBaazi fosters a sense of belonging among its users. This community-centric approach encourages engagement and loyalty.
3. Innovative Game Formats: PokerBaazi continuously introduces new game formats and variations to keep the gameplay fresh and exciting. These innovations help retain players' interest and attract new users looking for unique poker experiences.

Understanding Our Users: Ideal Customer Profiles (ICPs)

Meet Our Core User Segments

Our primary users fall into two distinct categories:

1. Amateur Players - The Casual Gamers
2. Professional Players - The Pro Grinders

1. Amateur Players: The Casual Gamers

• Who They Are: These are young, urban individuals, typically between 18-35 years old, who are either college students or early in their careers. They enjoy poker as a recreational activity and are looking to learn the game while having fun.
• What Drives Them: They are motivated by the entertainment value of poker and the opportunity to improve their skills in a low-pressure environment. They value an easy-to-navigate interface, free or low-stakes games, and resources that help them learn the basics of poker.
• Pain Points: They often struggle with understanding advanced strategies and have limited budgets for high-stakes games.
• User Behavior: Typically logs in occasionally, primarily during weekends or evenings, and prefers quick, low-stakes games for fun.

2. Professional Players: The Pro Grinders

• Who They Are: These are experienced, often professional poker players aged 25-45, who are established in their careers. They may play part-time or full-time and are focused on maximizing their earnings through poker.
• What Drives Them: They are driven by the competitive thrill of high-stakes games and tournaments. Professional players look for platforms that offer advanced features, secure transactions, and tools to enhance their skills and earnings.
• Pain Points: Their main concerns are the need for advanced features, secure and fast transactions, and tools that provide insights into gameplay and strategy optimization.
• User Behavior: Engages heavily with the platform, spending several hours per session, focusing on high-stakes games and tournaments, and utilizing advanced features to enhance their experience and performance.

Ideal Customer Profiles ​

Key Insights for Onboarding Strategy:

• Amateur Players are seeking a low-stress, enjoyable entry into poker. The onboarding process should emphasize ease of use, highlight available educational resources, and guide them towards engaging with free or low-stakes games.
• Professional Players demand a more sophisticated experience. The onboarding should showcase the platform's advanced features, highlight security measures, and provide a quick path to high-stakes games and tournaments.

Defining User Goals and Jobs to Be Done

​Understanding User Goals on PokerBaazi

To ensure that the platform meets the diverse needs of its users, I have categorised user goals under four major themes: Functional, Personal, Social, and Financial. Each user segment has distinct motivations and goals when engaging with PokerBaazi.

Why Are Users Signing Up?​

Why Are Users Signing Up?

1. Amateur Players

• End Goal: Amateur players sign up primarily to learn poker and enjoy the game in a relaxed, low-pressure environment. Their end goal is to gain familiarity with poker rules and strategies while having fun

2. Professional Players

• End Goal: Professional players are signing up to maximize their poker earnings, hone their skills, and compete in high-stakes environments. They are driven by the need for a competitive and secure platform that supports advanced play.

Onboarding Teardown for PokerBaazi

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Screen Analysis:

1. Visual Appeal and Branding:
2. • The PokerBaazi logo is prominently displayed at the top, reinforcing the brand identity.
   • The tagline "India's Biggest Poker Platform" is clear and positions PokerBaazi as a leading platform in the Indian market. This helps build credibility and attract users who are looking for a reliable and popular poker platform.
3. Primary Call to Action (CTA):
4. • The "Start Playing Now" button is centrally located at the bottom, which is a strategic placement as it aligns with natural thumb movements for easy access.
   • The CTA is clear and straightforward, encouraging immediate action without any ambiguity.
5. Supporting Features and Graphics:
6. • The background features a dynamic image with poker chips and characters, which could be engaging for users, especially those familiar with poker. However, it might also seem distracting or cluttered to new users.
   • The "Express with Emojis" text suggests a fun and interactive feature. While this can be appealing, the connection between the emojis and the poker experience isn’t immediately clear, which could lead to confusion.
7. Help and Support Options:
8. • The "Need Help? Contact Us" link provides a quick option for users who may need assistance. This is a good practice as it reassures users that support is readily available.

Recommendations for Improvement:

• Enhance Clarity: One-line description about the emojis feature to clarify how it enhances the poker playing experience.
• Unclear Value Proposition: While the "Express with Emojis" feature is highlighted, it's not immediately clear how this adds value to my experience.
• Increase Visual Hierarchy: Make the "Start Playing Now" button more prominent by using a contrasting color or bold font to draw the user's attention immediately.
• Concerns About Security and Fair Play: As a customer, especially in an online gambling context, I’m likely concerned about the safety, fairness, and legitimacy of the platform. This screen does not immediately address these concerns, which could cause hesitation in moving forward.

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Screen Analysis:

Visual Appeal and Branding:

• Brand Reinforcement: The PokerBaazi logo and tagline, "YOU HOLD THE CARDS," are prominently displayed at the top. This not only reinforces brand identity but also conveys a sense of control and empowerment to the user.
• Celebrity Endorsement: The use of a well-known celebrity, Shahid Kapoor, holding PokerBaazi-branded playing cards, adds a significant layer of credibility and appeal. This visual strategy capitalizes on the celebrity's popularity to build trust and attract a broader audience, including fans who may not yet be familiar with the platform.
• Visual Hierarchy: The design effectively uses visual hierarchy to guide the user’s focus from Shahid Kapoor and the poker cards down to the registration fields and CTA. This directs the user’s attention from brand trust elements to actionable components seamlessly.

User Flow and Call to Action (CTA):

• Clear CTA: The "Sign-up or Login" button is prominently displayed in green, which is a universal color for go-ahead actions. It is clearly distinguishable from the background, making it easy for users to find and interact with.
• Mobile Number Input: The use of mobile number input for registration is straightforward, where mobile OTP is a common and preferred method of authentication. It simplifies the sign-up process, potentially reducing friction.
• Secondary Options: Options to "Need Help? Contact Us" and "Login Using Password" are available, providing additional support and flexibility for users who may need assistance or prefer a different login method. This inclusion enhances the user experience by offering multiple paths to account access.

Onboarding Strategy:

• Simplified Onboarding: The screen effectively streamlines the onboarding process by limiting the initial user input to just a phone number, reducing cognitive load and lowering barriers to entry.
• Terms and Conditions: The text "By registering, I agree to PokerBaazi’s T&Cs" subtly reminds users of the platform's legal requirements without overwhelming them. The hyperlink to T&Cs is essential for transparency but doesn’t distract from the main action.

Recommendations for Improvement:

1. Visual and Functional Consistency: The elements from the former screen and this one are less in sync

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Screen Analysis:

Visual Appeal and User Engagement:

• The screen prominently displays a banner advertising prizes worth "150 CR+" from 1st September to 31st October, which is eye-catching and likely to attract users interested in high-stakes rewards. This is strategically placed at the top to ensure maximum visibility upon opening the app.
• The use of large, bold text for the prize amount is effective in capturing user attention and conveying the potential rewards available, encouraging immediate engagement.

Navigation and User Options:

• The user profile is visible at the top left, showing the username "Mdugs" with a green dot indicating active status and the number of online players (1088). This reinforces a sense of community and active engagement on the platform, which can be appealing to users.
• The balance and notification icons at the top right provide quick access to the user's account balance and important alerts, supporting easy navigation and encouraging users to manage their funds or check notifications regularly.

Call to Action (CTA):

• The pop-up prompt to "Enable Biometrics" is a proactive security measure, encouraging users to secure their accounts through biometric authentication.
• The CTA buttons “Later” and “Secure Now” are clearly displayed, providing users with the option to enable the feature immediately or defer the action. The use of contrasting colours (blue for "Secure Now") draws attention to the preferred action, encouraging users to prioritize security.

Content and Features Exploration:

• Below the banner, the “Let’s Explore Poker Formats” section categorizes different game types into "Popular," "Quick & Fun," and "Free Games." This segmentation helps users quickly find games suited to their preferences and skill levels, enhancing user experience by providing tailored content.

Recommendations for Improvement:

• Clearer Incentive Explanation: While the banner highlights the prize pool, providing a brief explanation or a “Learn More” link could help users understand how to participate.
• Enhanced Biometric Prompt Timing: The biometric prompt appears as soon as the user enters the app, which might interrupt the user’s initial exploration. Consider triggering this prompt after the user has spent some time navigating or when they attempt a secure action, such as a transaction.
• User Onboarding Guidance: Including a brief guided tutorial or walkthrough highlighting the main features and navigation tips could help first-time users better understand the app’s interface and offerings.

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Deposit Screen Analysis:

• When the deposit button is clicked, the user is taken to a streamlined deposit page. The page offers clear options for deposit amounts and provides a straightforward interface for inputting payment information.
• The “Coupons & Offers” and “GST on Deposits” sections provide additional information that could be useful to users looking to maximize their deposits or understand financial implications, adding transparency and value.
• Displaying various secure payment options (UPI, VISA, Mastercard, GPay, Paytm) builds trust and encourages transactions by reassuring users about the security of their deposits

Recommendations for Improvement:

• Highlight Limited-Time Offers: On the deposit screen, consider highlighting any limited-time deposit bonuses or promotions to encourage immediate action.

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Screen Analysis: Game Formats Menu (Scroll-Down Feature on Main Screen)

User Interface (UI) and Navigation:

• This screen appears as the user scrolls down on the main dashboard, showcasing the different game formats available on the PokerBaazi platform.
• The use of categories such as "Popular," "Quick & Fun," and "Free Games" helps in organizing the games, making it easier for users to find what suits their interests or skill level. The scrolling functionality allows for a more interactive and engaging experience.

Visual Appeal and Categorization:

• The layout employs bright, colourful icons for each game format (e.g., Cash Games, Tournaments, All-In Or Fold), which are visually distinct and help users quickly identify the type of games they want to play. This visual differentiation reduces cognitive load and aids in faster decision-making.
• The introduction of new games is highlighted with a "New" tag (e.g., "Open Face Poker" and "Sit & Go"), drawing immediate attention and encouraging users to try out the latest features.

Call to Action (CTA) and User Engagement:

• The presence of multiple CTAs for different game types encourages exploration. By offering varied options such as "Cash Games," "Tournaments," and "Practice Games," the platform caters to both novice and experienced players, enhancing user retention by providing diverse engagement opportunities.
• The positioning of “Play Tutorial” in the “Free Games” section is strategic, as it offers an immediate entry point for new users to familiarize themselves with the game mechanics without financial risk. This could help reduce churn rates among beginners.

User Experience (UX) Elements:

• The scroll-down feature to access additional game options ensures that the initial screen remains uncluttered, providing a clean interface while still offering a comprehensive selection upon interaction. This approach balances simplicity with functionality.
• The inclusion of both paid and free game formats on the same screen encourages conversion from casual to more serious gameplay. Users who start with "Practice Games" or "Freerolls" may eventually progress to "Cash Games" or "Tournaments" as they become more comfortable with the platform.

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Screen Analysis: User Engagement and Action Prompts (Post-Scroll Section)

User Interface (UI) and Information Display:

• As users scroll further on the main screen, the UI shifts to focus on user engagement metrics and action-oriented prompts. The "Recently Played" section is positioned at the top, highlighting past activity, which serves to remind users of their recent interactions on the platform and potentially encourage them to continue playing similar games.
• Key information such as Blinds, Players Online, and Minimum Buy-in is displayed concisely, catering to more experienced players who value quick access to game-specific details. This provides clarity and helps users make informed decisions on where to play next.

Engagement Features and Calls to Action (CTAs):

• Refer a Friend 2.0: This feature is prominently displayed, encouraging social engagement and user acquisition through referrals. The visual representation of friends playing poker adds a relatable and social aspect to the platform. The text, "More Friends, Higher Rewards," effectively communicates the value proposition of bringing friends on board, offering additional incentives for users.
• The placement of the "Refer a Friend" feature in the scrolling sequence ensures it is visible after users have engaged with the game formats and recent activities, strategically nudging users to increase their involvement through social sharing.
• KYC Completion Prompt: Positioned immediately below the referral feature, the KYC completion prompt uses a clear and concise CTA—“Complete your KYC in less than 5 minutes”—paired with the button "Proceed Now." This prompt effectively encourages users to complete the necessary verification, which is a regulatory requirement but also vital for building trust and security on the platform.

User Experience (UX) Elements:

• The interface's sequential design moves from showcasing gameplay and engagement to prompts for additional actions (social sharing and KYC), creating a smooth flow that guides users through a logical series of steps to deepen their interaction with the platform.
• The use of progressive disclosure through scrolling keeps the initial screen uncluttered while still offering more information and features as the user explores further. This approach balances the platform's complexity with a clean and navigable interface.

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Screen Analysis: Post-Scroll (Final Sections)

1. Performance Metrics Display ("My Career"):

• What It Shows: Displays personal poker performance statistics such as "Sessions" played and "Win Rate."
• User Value: Helps users understand their progress and performance, fostering a sense of personal growth and achievement.
• Potential Improvement: Offer deeper analytics or trends over time to provide more comprehensive insights into performance. (This is offered when the game is on)

2. Leaderboard Section:

• What It Shows: Highlights ongoing tournaments like "Monsoon Cash Carnival," including prize details and entry requirements.
• User Value: Encourages competitive play and motivates users to participate in tournaments by showcasing potential rewards and real-time updates.
• Potential Improvement: Make the leaderboard more dynamic by showing more real-time changes and player positions to enhance engagement.

3. Design and Usability:

• Consistency: Maintains a clean, user-friendly layout that aligns with the overall design of the app.
• Encouragement to Explore: The layout and information presented encourage users to explore different sections like personal stats and tournaments.

Recommendations:

• Expand Analytics: Adding more detailed statistics and achievements could further engage users who are looking to track their progress in-depth.
• Dynamic Leaderboard Updates: Introducing more dynamic content and real-time updates in the leaderboard can enhance user engagement and maintain interest.

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Screen Analysis: Final Scroll

Visual Appeal and Branding:

• The section is visually lighter, with a white background that offers a break from the darker hues used in the previous screens, providing a clean finish to the user journey.
• Key metrics are displayed prominently: "40 LAC+ Trusted Users," "9 Years of Poker Pioneering," and "100 Cr+ Hands Played," enhancing credibility and emphasizing PokerBaazi’s long-standing presence in the market.
• The "Crafted With ❤️ For Poker Lovers" tagline adds a personal touch, reinforcing PokerBaazi’s commitment to its community and user satisfaction.

Trust and Security:

• Certifications such as "RNG Certified By iTech Labs" and "Gaming Labs Certified RNG" are displayed to assure users of fair play and data security, enhancing trust and reliability.
• The "Baazi Fair Play Partner" section featuring "SHIELD" branding further emphasizes the platform’s commitment to fair gaming practices.

Social Proof and Community Engagement:

• Social media icons are prominently displayed, inviting users to engage with PokerBaazi on platforms like Instagram, Facebook, YouTube, X, and Telegram. This encourages community building and provides channels for user support and content sharing.
• This is a strategic placement to foster community engagement and keep users connected even when they’re not actively playing on the platform.

Recommendations for Improvement:

• Highlight Key Metrics with Icons: Adding small icons next to the metrics (e.g., a hand icon for "100 Cr+ Hands Played") could make these statistics more visually engaging and quicker to understand.
• Interactive Elements: Incorporating an interactive element, such as a live user counter or recent game statistics, could enhance engagement by showing real-time activity.
• Direct Call to Action for Social Media: Adding brief text encouraging users to follow for "exclusive updates and promotions" to increase social media engagement.

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Screen Analysis: Cash Games Selection

Visual Appeal and Navigation:

• The screen is structured to allow users to quickly scan available cash game options. The clean, white background ensures information is easy to read and digest.
• The navigation bar at the top ("Sort," "Holdem," "PLO," "Super Holdem," etc.) provides users with options to filter and select their preferred game type, enhancing user control and customization. This feature is especially useful for experienced players who know exactly what they want.

User Interaction:

• Each game option displays three key metrics: "Blinds," "Players Playing," and "Minimum Buy-in," giving users all the necessary information to make an informed decision. This is efficient and user-friendly, reducing the need to click through multiple screens to find relevant details.
• The use of icons (e.g. coin for "Blinds," user icon for "Playing," and currency for "Min Buy-in") adds a visual cue, aiding quick comprehension of game details.
• Dynamic Sorting and Filtering: This improves the user experience by catering to specific preferences.

Game Variety and Accessibility:

• Displaying multiple cash games with different stakes (e.g., 2/5, 5/10, 0.5/1) caters to a wide range of users, from beginners to high-stakes players. This variety is crucial for user retention, as it offers opportunities for both casual play and more serious, competitive gaming.
• The ability to scroll through additional tables as indicated allows users to explore all available games without feeling overwhelmed by too much information at once.

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Screen Analysis: Hold'em Game Selection

Visual Appeal and Structure:

• The screen maintains a clean and organized layout, with each game option displayed as a card that includes key details.
• The top section shows important filters and controls, such as "Turbo," "Compulsory Run It Twice," and "Hide Full," which allow users to customize their game selection based on their preferences, adding convenience and improving user experience.

Game Information and Metrics:

• Each game card prominently displays crucial game metrics such as "Average Stack," "Min Buy-in," and the "Number of Players." This transparency helps users make informed decisions quickly without the need for multiple clicks.
• The use of the "Turbo" tag highlights a faster-paced game format, which could attract players looking for quick, intense poker sessions. This labelling effectively communicates the game's nature at a glance.
• The "Compulsory Run It Twice" option indicates a specific rule set for the game, catering to players interested in this feature, and enhancing the appeal to niche players looking for varied game formats.

User Interaction and Features:

• The "Quick Join" button at the bottom right corner provides a fast entry point to games, appealing to users who want to jump into a game without manually scrolling and selecting. This feature streamlines the user journey, reducing friction in the game-joining process.
• The "Play, Rank up, Win!" banner at the top promotes ongoing promotions or tournaments, drawing user attention and encouraging engagement with ongoing events. It also adds a dynamic element to the screen, keeping content fresh and engaging.

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Screen Analysis: In-Game Poker Interface

Visual Appeal and Structure:

• The poker table layout is familiar to seasoned players, featuring a green felt table background and clear visual representation of players, chip stacks, and current bets. This design maintains a classic look that aligns with traditional poker aesthetics, ensuring that players feel comfortable and oriented.
• Player avatars with different graphics create a personalized and engaging environment, enhancing the social aspect of the game. This also helps in recognizing players quickly during gameplay.
• Customization Options: Allows players to customize their table layout, chip colours, or background themes could increase personalization and satisfaction, leading to longer playing sessions.

Gameplay Information and Features:

• Game Controls and Options:
• • The top center of the screen provides quick access to game controls such as "Hold'em" and "+ Join Similar," allowing users to seamlessly switch between tables or join similar games, promoting engagement without needing to leave the interface.
  • The "Join Wait List" and "Find me a seat" buttons at the bottom offer players a choice to wait for an available spot or get automatically seated, catering to different user preferences and improving the overall user experience.
• Player Status and Interaction:
• • Each player's current action is clearly displayed next to their avatar (e.g., "Fold," "Check"), giving a clear view of the game's status and enabling better decision-making for active players.
  • The chat icon allows players to interact in real time, adding a layer of social interaction that can enhance user engagement and retention.
• Game Information Display:
• • The middle of the screen prominently shows the current pot size and community cards, providing players with all the essential information needed to make strategic decisions. This is crucial for maintaining the flow of the game and ensuring players are always aware of the game's status.
  • Real-time updates on the table status, such as chip counts and player actions, help create a dynamic and engaging gaming experience.

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Screen Analysis: Withdrawal Screen

Visual Appeal and Layout:

• Clear Display of Balance: The screen prominently displays the total wallet balance, segregating the amount into "Unused," "Withdrawable," and "Rewards." This clear separation provides users with an instant understanding of their available funds and how they can be utilized.
• Primary CTA: The “Deposit” and “Withdraw” buttons are prominently placed and easily accessible. The use of contrasting colors for these buttons ensures they stand out, making it straightforward for users to take action.
• Information Hierarchy: The screen uses a logical layout to prioritize the most relevant information at the top (balance details and actions) and secondary information (FAQs, transactions, bonus inquiry) below. This helps in focusing the user’s attention on the withdrawal process.

User Experience and Usability:

• AHA Moment for Users: The ability to withdraw winnings is a significant positive reinforcement for users, particularly those who have just experienced a win. The process of withdrawing funds is streamlined, contributing to an AHA moment where users feel rewarded and satisfied.
• Ease of Use: The interface is designed for easy navigation, with clear labels and straightforward options. The "Withdraw" button is prominently placed, reducing any friction in the user journey.
• Support and Transparency: Additional options such as "Frequently Asked Questions," "My Transactions," and "Bonus Enquiry" are provided for users who may need more information or assistance. This transparency builds trust and provides a safety net for any concerns the user may have.

Emotional Engagement:

• Positive Reinforcement: By showing the winnings and making the withdrawal process easy, the screen reinforces positive behaviour and encourages continued play. Users are likely to feel a sense of achievement when they see their balance and can easily withdraw their earnings.
• Trust Building: Highlighting options like "Transfer Your Rewards Balance" and providing easy access to "My Transactions" enhances user trust by ensuring all actions are transparent and documented.

Recommendations for Improvement:

• Highlighting Achievements: Consider adding a celebratory message or animation when users win and proceed to the withdrawal screen. This could enhance the emotional engagement and reinforce the positive experience.

The withdrawal screen successfully delivers a smooth, user-friendly experience that capitalizes on the 'AHA' moment, enhancing user satisfaction and promoting further engagement with the platform.

Overall Summary of User Journey

• Onboarding: Engages users with clear branding and quick access to start playing. Focuses on building trust with a celebrity endorsement and offering secure login options.
• Exploration: The home screen and game selection process are intuitive, allowing users to easily explore different game types. The app provides a smooth transition from browsing to active participation.
• Security and Customization: Encourages users to secure their accounts with biometric options, increasing trust and ease of future access.
• Gameplay: Provides an engaging and interactive environment for playing poker with clear visual cues and easy-to-understand controls.
• Achievements and Rewards: Celebrates user wins effectively, creating a memorable 'AHA' moment and promoting continued engagement.
• Financial Transactions: The wallet and withdrawal screens are designed to be clear and user-friendly, ensuring users have a smooth experience while managing their funds.
• Retention Strategies: Uses leaderboards, career stats, and referral programs effectively to keep users engaged and encourage platform growth.

Opportunities for Improvement

• Clarify unique features during onboarding.
• Provide more contextual guidance and tutorials, especially for beginners.
• Improve post-win experiences with personalized messages or animations.
• Introduce more interactive features in referral programs to boost engagement.

Hypotheses for Activation Metrics

Hypothesis 1: Completion of First Game

Reasoning:

Completing the first game is an indicator that the user has moved beyond initial exploration and is engaging with the core functionality of PokerBaazi. This metric shows the user’s transition from a casual observer to an active participant, which is crucial for retention and further engagement. It also reflects the user’s ability to navigate the app and understand the basic gameplay mechanics.

Hypothesis 2: First Deposit Made

Reasoning:

Making the first deposit signals a significant commitment from the user, as it involves a financial investment. This step is a strong activation point because it demonstrates the user’s trust in the platform and willingness to engage in real-money gaming. Users who make deposits are more likely to continue using the app, thus impacting both engagement and monetization metrics.

Hypothesis 3: Number of Games Played in the First Week

Reasoning:

The number of games played in the first week can serve as a metric to gauge the initial engagement level of users. Users who play multiple games in the first week are more likely to find the platform enjoyable and worth their time, leading to habit formation and long-term retention. This metric helps identify highly engaged users early on.

Hypothesis 4: Completion of KYC Verification

Reasoning:

Completing KYC (Know Your Customer) verification is crucial for users who wish to play real-money games. It indicates a higher level of trust and readiness to comply with the platform’s legal requirements. Users who complete KYC are more likely to stay engaged and participate in high-stake games, contributing to higher lifetime value and retention.

Hypothesis 5: Engagement with Promotional Offers or Tournaments

Reasoning:

Engagement with promotional offers or tournaments shows a user’s interest in maximizing their experience on the platform. It indicates a deeper level of engagement where the user is not just playing casually but is also looking to benefit from special rewards and challenges. This metric is vital for understanding how users interact with the platform’s marketing efforts and can drive both retention and revenue.

Metrics to Track

1. Retention Metrics (D1, D7, D30)
2. • Why Track?: Retention metrics are critical for understanding how many users continue to engage with the app after their first day, week, and month. High retention rates indicate a successful onboarding and initial user experience, suggesting users find value in the app.
3. User Engagement (DAU/MAU)
4. • Why Track?: The ratio of Daily Active Users (DAU) to Monthly Active Users (MAU) provides insight into user engagement levels. A high DAU/MAU ratio suggests frequent user engagement and can indicate the app's stickiness or habitual use.
5. Conversion Rate (e.g., First Deposit Rate)
6. • Why Track?: Conversion rates, such as the percentage of users making their first deposit, are vital for understanding how well the app converts free users into paying customers. This metric directly impacts revenue and is a key indicator of the platform’s effectiveness in driving monetization.
7. User Cohorts (e.g., KYC Completed vs. Not Completed)
8. • Why Track?: Analyzing user cohorts based on specific actions (e.g., completing KYC verification) helps identify patterns and differences in user behavior and retention. This analysis can guide targeted interventions to improve retention among different user groups.
9. Feedback Metrics (CSAT, NPS)
10. • Why Track?: Customer Satisfaction (CSAT) and Net Promoter Score (NPS) provide qualitative insights into user satisfaction and their likelihood to recommend the app to others. High scores in these metrics can predict organic growth through word-of-mouth and are essential for long-term success.

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